I’ve been catching up on some books that have been in my reading stack for awhile. One was The Dip by Seth Godin. I like Seth – had a chance to hear him at Catalyst this year – he delivers great insights in simple common sense ways. Godin defines the Dip as “the long slog between starting and mastery.” The message of the book is simple, pick your dip and get through it. Become exceptional at something.

Maybe that’s the other reason I like Seth. He believes everyone can be exceptional at something. That’s why I started ImpactPoint Strategies – to help people make an impact by becoming exceptional at what they were made to be and do.

So ask yourself:

• What’s your dip? What are you investing time and money in becoming exceptional at?
• What do you need to quit? What are you investing time and money in that you’ll never master?

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